Chevrolet Cruze and Spark attacking European market

During a press conference held in Detroit, GM officials said that Chevrolet wants to reach one million units sold in Europe during the year. General Motors wants that the number of units sold by Chevrolet in Europe to grow. Number proposed is one million models sold, an optimistic figure given the fact that Chevrolet had in 2008 aprox. 500,000 European customers.

Dewar put these figures into account the current situation of auto industry in America and hope that in the near future that percentage to decrease to 50%. GM does not forget the marketing policy. U.S. officials said the company’s planning to increase investments in this area and recently announced it was looking for a new advertising agency.

Chevrolet Cruze was launched in Europe in March 2008. Cruze is a compact car, have a 1.6 liter and 1.8 liter gasoline engines. It is equipped also with a 5-speed manual or a 6-speed automatic transmission. For Cruze it’s available also a 2.0-liter turbo diesel engine that can develop 150hp and 320Nm. Prices are between $15,500 – $21.000.

You might also like:

Chevrolet Spark- Specifications Chevrolet Spark is a huge step for the American producer, from the evolution point of view. After...

Chevrolet Cruze by Irmscher Chevrolet Cruze will could be ordered with a package called Irmscher Special Edition, which costs 1990...

Chevrolet Aveo RS Concept at Detroit Auto Show Chevrolet will exhibit at the Detroit Auto Show the Aveo RS concept, designed to prepare the public...

2010 Chevrolet Camaro review The newest muscle car from Chevrolet will be available on the market in 2010. The pricing of this beautiful...