It seems that after Mercedes announced how they’ve decided to kill off the Maybach brand due to low sales some players really want its market share. One would think there’s too little of it to matter but that’s not the way the British at Bentley see the problem. Maybach only had a target of around
Marketing is beautiful, it almost brainwashes the audience when done brilliantly to a point where they will want the product so bad they’d walk on hot coal to get it. Sometimes however, marketing works in a different way, as GM did with the 2013 Cadillac XTS. They didn’t exactly unveil it, but rather leak it
If this was a new movie, it would be a critic’s preferred choice and if this was a sales conference, lots of cigarettes would be smoked during breaks. Meanwhile, since this is the real world, the British at Jaguar-Land Rover have announced their new Vice Presidents, the ones that are supposed to take over operations
Those of us who really do have a long memory still know about a sporting company called Alpine that worked under Renault’s wing. Spin the clock forward several decades and Renault is looking to create a new sport brand and you’d imagine that would be the name they pick.
Like all the editions held before it, the 2011 Geneva Motor Show promises quite the set of surprises. Weirdly, this year, the 2011 Audi A3 may be one of them. After the Ingolstadters have released some sketches and information we’ve found that the 2011 Audi A3 may not be as familiar a shape as you’d
Pending some success during the Super Bowl with their new commercials and slogan, Chrysler decide to post their tagline on the front of their headquarters. The Auburn Hills building has been wrapped with an enormous poster, as we’ve seen before here only this time there’s a new car and a new slogan.
Some people who work for Chevrolet’s marketing and sales department must have definitely been proud when last year the Camaro outsold the Ford Mustang. This is because the Americans have come up with quite the plan for the future of the Chevrolet Camaro and I have to say, it sounds like a great idea. On
Dodge, much like most of the other manufacturers that are based in America is going through several changes. The latest in the line of modifications from the Chrysler sub-brand is related to how the cars actually look.
I reckon the people who run Toyota are running into some trouble making deliveries for their U.S. prone brand, Scion. The winter must certainly be a factor. Otherwise it’s difficult to understand why the Scion iQ would have been delayed until summer. Unless, of course, you understand marketing.
This is what some rumors have been cropping up with in relation with the American company’s marketing issues. The decision seems to fall on the shoulders of the new marketing chief Joel Ewanick of parent company, General Motors.
The title may be a bit difficult to get around if you are not familiar with Chrysler’s marketing techniques but the image below pretty much says it all. As part of the Auburn Hills maker’s strategy, the company is promoting it’s latest major product, the 2011 Jeep Grand Cherokee with a massive print that covers
Nissan isn’t giving their marketing and development team any break as they have just released a set of 500 invitations to a test drive of the Leaf in Japan. The Nissan Leaf will be the world’s first mass-production electric car and will be available for testing at the plant in Oppama, Japan as part of
Jonathan Browning has been named global head of Volkswagen AG’s 10-brand national sales companies after formerly being GM global sales boss. The announcement was made Friday by VW Group sales and marketing chief Christian Klingler.
The North American branch of Saab Cars has recently launched its first sales event as a new company in the form of a leasing program built around the 2010 Saab 9-3. The lease program will enable you to put a brand new Saab 9-3 in your driveway with a two liter engine and an automatic
Ford Motor Company, the single major manufacturer of the “Detroit big three” that did not file bankruptcy, is in the process of emerging from the crisis in the automotive market stronger than ever. Some of the changes applied turned the company around but there is no green light on the party yet. The main focus
Yesterday, Fiat has had a presentation of it’s five year business plan has been full of surprises, one of which was Montezemolo resigning from his position as Fiat SpA chairman. Another unexpected piece of news from this presentation was in publishing the decision that would solve how the group will handle the selling and marketing
