Shelby SuperCars, makers of the fabulous Tuatara, have decided that now is as good a time as any to clear up their name and branding situation.
Here’s the deal, when you refer to SSC, you obviously know what company you’re talking about, but when you say the full name, things get a little more complicated.
You no longer consider the small hypercar maker but the automotive legend that is Carroll Shelby, creator of the Shelby Cobra and an intricate part of the Ford performance division.
While the name is the same, there’s actually no relation between the companies and we’re simply dealing with a coincidence. The founder of SSC is named Jerod Shelby and has no connection to Caroll.
As SSC becomes an ever larger company and their name is getting more popular, legal issues such as copyrights and licensing are starting to get more and more difficult.
Therefore, before any further developments happened on this front, SSC have announced that they will change names to SSC North America.
This move settles any disputes between the companies and will hopefully allow SSC the time they need to focus and license the new Tuatuara for road use as quick as possible.
Speaking of their progress, the SSC North America have announced that they recently began construction on a new headquarters and plant.
It’s a 36.000 facility that’s located in West Richland, Washington. That’ll be the birthplace of the new Tuatuara and who knows how many other incredible supercars after it arrives.