Here’s the manufacturer story we didn’t think we’d hear about, it’s GM’s very own Pontiac.
![2009 Pontiac G8 GXP](https://www.automotorblog.com/storage/2011/03/2009-Pontiac-G8-GXP-1.jpg)
A brand that was killed off by the General Motors cutback that came to life after the automotive industry’s recent fallback still has a burning spirit.
While we’d really love to crack a joke about the Phoenix, and go through the whole Pontiac Firebird anecdote, it’s not going to happen.
You see, Pontiac as a brand, as a car maker is as dead as they get. The customers of the brand however are alive and they’re as loyal as they’ve ever been.
![2009 Pontiac G8 GXP](https://www.automotorblog.com/storage/2011/03/2009-Pontiac-G8-GXP-3.jpg)
Trouble is, once you can’t buy a new Pontiac, no matter how much of a fan boy you are you really can’t do much about it.
A recent survey found that of the 57,641 Pontiac owners who bought a new car in 2010, more than half, precisely 53.3% stuck with GM’s products.
The remainder split between Ford and Chrysler in somewhat unimportant percentages but it seems that Pontiac’s loyalty is almost as impressive as Saab or Aston Martin’s.
![2009 Pontiac G8 GXP](https://www.automotorblog.com/storage/2011/03/2009-Pontiac-G8-GXP-2.jpg)
Speaking of imports, about 31 percent of previous Pontiac owners opted for a Japanese creation and some quarter of that even went for some Korean made units.