The Ingolstadters have hit a bit of a problem and still the management at Audi was kind enough to share the information.
It seems that the German luxury manufacturer may not be able to hit its sales target this year.
The weird thing is that Audi’s sales issue isn’t related to lack of new products, to quality issues, or just about anything you can imagine that would harm the metal shifting process.
The real problem is in how suppliers can no longer keep up with the demand the manufacturers are placing on them. It seems that Audi’s experience is among the worst as none of the other premium manufacturers are complaining.
Audi AG CEO Rupert Stadler claims that the problem is reflected in world wide situations but in the American market it’s at its worst.
The stateside influence is also tied to how Audi has gone for a 14 day vehicle supply in the United States which is basically, half of the usual delivery time.
Looking forward to 2011 is difficult, especially when Audi re-wrote their history last year. As a reminder, the four ringed Germans sold 1.092.400 cars in 2010.