Caterham uses an inventive way to tease their new concept

Nowadays it is commonplace for every car maker to try and raise awareness and gain media attention for every new model they build.

The practice usually entails a gradual release of information about the certain model, usually starting with a rumor, then a confirmation, then a teaser, after which the floodgates open.

Caterham Seven Teaser

Caterham Seven Teaser

Not so long ago, Caterham announced several models to come in the following years, and not just track cars, as they are looking to make their debut in the more mainstream part of the industry. So naturally, we can expect them to come up with some teasers.

Caterham Seven Teaser

Caterham Seven Teaser

Now they did, and it is about their new top of the line Seven model, with an official unveiling at the Singapore F1 this month. What is interesting the way they chose to present their teaser, putting a unique spin on the traditional practice. They chose to draw the silhouette of the new model on their F1 car, something you don’t see every day. Problem is that once the F1 vehicle starts to move, you won’t make much of the teaser, so the traditional media will still be the main way we actually get to see something.

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