With Chrysler being interested in bumping interest for the Fiat brand in the United States it’s no wonder when they resort to various marketing cues.
![Fiat 500 SEMA](https://www.automotorblog.com/storage/2010/10/Fiat-500-SEMA.jpg)
Taking something that’s basically the essence of legendary cheap European mobility for the masses to the most fun filled, showoff like, money draping car show in America however seems a bit too much.
Even so, it didn’t stop Chrysler from giving it a go as they decided to bring the Fiat 500 to SEMA 2010.
And not just any Fiat 500, with the car being reinvented nowadays as a fashion icon it had to come with American desirability. Therefore the Fiat 500 that will be shown off in Las Vegas in a few days is going to be prepped accordingly.
The SEMA version of the Fiat 500 will be “dropped and widened”, will feature immense wheels and wide tires and a few weird modifications.
The Fiat 500 Chrysler will be unveiling at SEMA has engine bits that wear a rather interesting badge, Mopar.
That’s right, a small little European car going for sale in America with American tuning, an American owner and American marketing techniques for an American audience.
Now that’s a recipe for success.