It took the status of a market leader, some of the most aggressive pickup truck marketing out there and an actually damn good car to do it but it’s done.
![2011 Ford F-150 EcoBoost](https://www.automotorblog.com/storage/2011/04/2011-Ford-F-150-EcoBoost-1.jpg)
Americans are finally starting to accept smaller engines and turbocharging and this is all thanks to the EcoBoost powered Ford F-150.
With quarterly sales being published by everybody, Ford decided to give us a few of their percentages, but not about general sales.
Of all the Ford sales this year, it’s no surprise that the F-150 accounted for the biggest overall volume. And of these monumental sales, a whopping 36% of buyers went the EcoBoost route.
![2011 Ford F-150 EcoBoost](https://www.automotorblog.com/storage/2011/04/2011-Ford-F-150-EcoBoost-3.jpg)
The Ford EcoBoost engine is sized at 3.5 liter V6 and yet it develops 365 horsepower thanks to the forced induction it gets from 2 Garrett GT15 fans.
Power here isn’t that relevant when measured in horses, it’s the torque that counts since the Ford EcoBoost can tow up to 11.300 pounds, the same as a considerably bigger V8 engine.
The difference that actually matters will be seen in the much improved fuel economy the Ford F-150 EcoBoost can offer comparing to the bigger naturally aspirated V8.
![2011 Ford F-150 EcoBoost](https://www.automotorblog.com/storage/2011/04/2011-Ford-F-150-EcoBoost-2.jpg)
Standing at 16 mpg city rating and a 22 mpg highway that’s at least 20% better than the “there’s no substitute for cubes” mentality choices.
Pricing of the Ford F-150 EcoBoost means that buyers have to dish out from $750 to $1.750 depending on the model and given the mileage these pickups work up, it’s paid off quite quickly.