Buying a new vehicle in the United States still feels expensive in ways unrelated to MSRP. Dealer add-ons remain common, financing pressure never disappeared, and some stores still attach inflated pricing to sought-after models. Hyundai Ioniq 5 buyers dealt with those practices after the C-19 period faded, while Toyota GR Corolla shoppers faced similar situations. Public databases even appeared online to track dealerships linked to aggressive price increases.
Federal regulators attempted tighter oversight through the CARS Rule before court action removed the measure. The FTC still watches dealerships closely and continues issuing threats tied to investigations or financial penalties. Meanwhile, average new-car pricing in the U.S. already sits above $50,000. Financing departments know that figure well. Cash buyers no longer receive special treatment in many stores, so some customers move loans through credit unions for lower APR rates, then clear dealer financing almost immediately after delivery. Early payoff penalties still hurt less than dragging a $50,000 purchase into roughly $80,000 after years of payments.
Tomislav Mikula capitalized on those frustrations to turn a business. In 2023, the 30-year-old at the time, six years ago now, eschewed the traditional negotiation-course path and began to work directly for buyers. He is known as delivrdtome on social media. His flat fee is $1,000, even for the cheaper deals like the Hyundai Venue. The article reports that average savings have been more than $6,000 and demand ramped up quickly. In all of 2025, Mikula made approximately 2,300 deals.
Not every part of his operation looks complicated. Most of the work happens over the phone. He contacts sales staff directly, negotiates pricing, pushes dealerships to remove markups or unnecessary extras, and compares competing stores against each other. Sometimes multiple dealerships receive calls about the same vehicle on the same day. Trade-ins also fall under his service. He negotiates out-of-the-door pricing, then buyers handle paperwork and inspect the vehicle before taking delivery.
Mikula repeatedly states he does not accept dealership money. Dual compensation would destroy trust in the business model. He also avoids acting like a nationwide broker searching every corner of the country for inventory. Shipping arrangements rarely enter the conversation.
Some dealership practices still frustrate him, especially paint protection or watermark packages pitched heavily in states like Arizona, where UV exposure matters more than tree sap or dirty rain. Kia dealers also received criticism after attempts to charge extra money for the new Telluride.
Now 33 years old, Mikula runs the business from home and generates more than $2 million annually. He even streams dealership negotiations live on TikTok and Instagram, showing viewers each step of the process. Not everybody appreciates the attention. Certain dealerships already accuse him of wasting sales staff time or working against dealer interests, especially while Volkswagen moves toward direct-to-consumer sales through Scout Motors.
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