The Indian automotive industry is far from class leading and their customers aren’t exactly surprised when a few quality issues sneak into the equation.
Therefore when they just announced a recall for their recently revealed 2012 Tata Nano not that many people were surprised. Sure, some of us are cracking jokes about it, but mostly nobody cares.
The recall in question sees a decent number of Tata Nano make their way to dealers for a new electric starter. Interestingly, the announcement on the recall already came well into the operations being done.
Whereas in the US and Europe there are plenty of authorities or even the manufacturers themselves provide proper notice of the recalls well before any letter is sent, India’s legislation and media is more permissive.
The starter motors that are being replaced will find a new home under the “bonnet” of around 145.000 Tata Nano vehicles. So far, some 50.000 units have already gone through this swap and things are going swimmingly.
As far as the marketing part of the Indian manufacturer is concerned, recall isn’t a proper term. It’s the sort of thing we usually think of when hearing about a replacement part but the situation here varies a little bit.
Because no accidents, incidents and injuries have occurred that could have been blamed on the starter motor, Tata claims that this is not a recall. What they’re actually calling it is an upgrade.
We all have a nose for… certain situations such as these but let’s take it a little further. Tata is not giving the Nano a recall, but a bit of a tuning bonus.