Bentley EXP 9 F will get a redesign and rebrand

It’s another rumor from the automotive industry, the journalists around or simply somebody who shouted loud enough to make a story interesting.

It is regarding the not really pleasant Bentley EXP 9 F SUV concept. The delay is still standing, thankfully.

Bentley EXP 9F Concept

Bentley EXP 9F Concept

On the brighter side of its imminent appearance, the Bentley EXP 9 F won’t stand on the shelf simply awaiting for the proper market conditions.

Rumor has it that Bentley will listen to everybody and go ahead and redesign the entire thing before they send it to the market.

Everything seems to be running around the appointment of Luc Donckerwolke as the new chief of design. He’s on a mission to change the styling of the car to something more acceptable.

Bentley EXP 9F Concept

Bentley EXP 9F Concept

While they’re feeling in the mood for changing various stuff, the Bentley EXP 9 F will not be the EXP 9 F again. Marketing folks are said to be working on a re-brand.

We never really thought the final name of a production Bentley would be such a mess, but we didn’t expect it to be as grandeous as they’re currently thinking.

Rumor has it that the name the Crewe based outfit have set their sights on naming their new luxury SUV the Falcon. This gets mixed reactions from the outsiders.

Bentley EXP 9F Concept

Bentley EXP 9F Concept

I for one thought something named as a fast predator like this should have been some sort of coupe, preferably a very fast one.

If things go well and everybody within Bentley (and VW) is okay with the changes and market conditions, we could see the Falcon hit the market sometime in 2015.

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