With Ford’s premium brand, Lincoln have announced just a few days ago that they will be offering free maintenance on their vehicles, GM couldn’t sit around and wait.
So their reply came in today, GM will be offering a free maintenance program for their Cadillac vehicles.
Cadillac’s announcement, as the one from Lincoln, comes with some fine print at the bottom of the offer but is worth taking a look at as the offer applies to anyone that buys or leases one of its vehicles between now and Labor Day.
The free maintenance offer is entitled Premium Care and it goes beyond Lincoln’s offer with a longer term that will run for the full model year, but doesn’t cover wear items like brake pads and wiper blades, as the Lincoln program does.
On the other hand very similarly to programs from BMW, Volkswagen and Lincoln, Premium Care Maintenance covers oil changes, tire rotations, filters and inspections.
This measure is destined to be the sort of initiatives that elevate the luxury ownership experience. Cadillac undoubtedly hopes to bolster sales of its previous volume leader, the CTS, with this new program. While sales of the SRX have been soaring recently, the CTS is down more than 14 percent so far this year.
