Out in the U.S. Honda’s Civic didn’t receive too much of an update for 2012 and the mild facelift it got didn’t bring joy to that many customers or attract any new ones to dealers.
The Japanese took notice and promised some swift recovery action as they’ve pushed forward the new release date of the new facelift or version they will put on the U.S. market.
Since then a rather different sort of problem as been affecting sales of the 2012 Honda Civic and as dealers complain about low sales, it’s not something the Japanese can actually get back upon.
Chuck Schifsky, an American Honda Motor Company spokesperson recently revealed, in an interview for InsideLine that the new problem their compact is facing is the fact that dealer stock for the Civic is very low, “virtually zero”.
With American buyers used to buying off the lot rather than configuring and ordering, this is a major drawback in terms of sales power.
The problem for the incredibly low stocks of the 2012 Honda Civic lies within the aftermath of the tsunami that hit Japan in March of this year as well as the more recent floods that have hit Asia. Suppliers are currently unable to produce the parts needed to make the 2012 Honda Civic and from here on it only gets worse.
It all sounds rather sad for Honda but as some reports have been coming in, this is actually a bit of a marketing attempt at making the current Civic sound better.
The natural disasters have taken their tolls but as plenty of Americans will tell you, their local dealer almost certainly has a few Civics ready to go off the lot at this very moment.