Without doubt, China is an impressive market as it shows consistent growing from year to year. All the important car manufacturers are struggling to attract as much clients as possible from the leading market at the moment.
The Germans from Mercedes announced today that the first GLK SUV rolled off the production line in China being the first model build locally.
Investing in local plants is nothing but a good strategy for the future as the company needs to offer vehicles as fast as possible while having to keep up with the demand. Mercedes signed a partnership with BAIC in June 2011, the first Mercedes GLK being produced in Beijing at the Beijing Benz Automotive Co. factory.
Ulrich Walker, CEO of Daimler Northeast Asia says: “Nothing represents our long-term commitment to China more tangibly than the production of vehicles in China itself: The localized production of further Mercedes-Benz models is an important element of our growth strategy for the Chinese market.”
This year, Mercedes sold almost 170,000 units in China, a significant increase of 29,9% comparing to the same period of 2010.