As many managers will tell you, knowing your market is essential no matter what you’re trying to sell and it seems that the British at Rolls Royce are fully aware of this.
For quite some time now, the big markets of the luxury or posh cars was to be seen in the Middle East, therefore Rolls Royce opened a new dealership there.
The thing is, it’s not exactly your average dealer lot. Not that any Rolls Royce selling point could ever be labeled as an average dealer.
This one in Abu Dhabi in particular is that much more special because it is the biggest dealership Rolls Royce ever opened anywhere.
A specific location of this place is said to be in the Umm Al Nar area of the city saw Rolls-Royce CEO Torsten Müller-Ötvös cut the ribbon.
Facilities of the latest Rolls Royce dealership include a coffee bar, a lounge where you can spend all the time you need to customize the car just the way you like it and a dedicated service area.
You’re thinking a lounge may be overdoing it just so somebody can spec up their car but since this is Rolls Royce, the options on their cars include various colors, trim level choices and so on.