Mercedes aims the new A Class at younger audience

Mercedes used the weekend well, they thought about what to do with the future version of the A Class, and as a result we now have quite a bit of information on it.

Mercedes-Benz A Class Concept

Mercedes-Benz A Class Concept

Using the Mercedes-Benz Concept A Study we can clearly preview the appearance of this next generation but looks don’t tell the whole story.

It seems that Mercedes plans to shift the appeal of the A Class. At the moment it’s really only targeting city folk who want a small car and still need some toys and image on it.

Mercedes-Benz A Class Concept

Mercedes-Benz A Class Concept

That is to be no more since Mercedes are tired about people mocking the A Class as a lesser car and they want to send a new message.

The next generation of Mercedes-Benz’s A Class should be simply a car that fills the entry level for the brand but not by price as much as age group interest.

Mercedes-Benz A Class Concept

Mercedes-Benz A Class Concept

Once all the marketing is washed away, basically Mercedes want to make it seem like the A Class is going to be a cheaper car and one that’s built for younger owners.

Mercedes-Benz A Class Concept

Mercedes-Benz A Class Concept

That all remains to be seen but the appearance is clearly going to be somewhat better than the door stopper it used to be.

SHARE THE ARTICLE

Reply