Ferrari prepared a special edition of the 458 Italia for the Chinese market in order to celebrate the 20th anniversary of the company in China.
At the exterior, the Italian model sports a unique Marco Polo Red paint, new alloy wheels with a special finish and new graphics placed on the middle of the hood, roof and rear.
Inside, Ferrari fitted special “20th Anniversary Special Edition” badges and a special start button, only 20 units following to be produced.
“The car’s livery is characterised by unique Chinese elements and is finished in a brand new colour called Marco Polo Red specially developed for this exclusive car,” says Ferrari.
Moreover, the Italian car maker decided to inaugurate its brand exhibition at the Italia Center of Shanghai World Expo Park. This is its first ever permanent brand exhibition outside of Maranello but it will last only for three years.
Being divided into five topics (Ferrari in China, Green Technology, Product, Design and Racing), the Ferrari Exhibition covers 900 square meters and is claimed to feature several models from the Maranello Museum.