Lada is trying a major comeback and is not making a secret out of it. Given the big name now standing by its side, chances are it will accomplish its goals.
To be more specific, Lada’s current goal is to equal and repeat Kia’s success, making more of Russia’s car brands visible on external markets. Can this be possible?
If the name of Steve Mattin tells you something, then you may be tempted to believe, just like we do, in the success of Lada.
Mattin is a name with eco in the industry, considering that at only 48 years old he already has a working history with Volvo and Mercedes Benz. Its next target seems to be Lada, a brand he intends to lead towards a revolution, just like the one that Kia enjoyed.
According to profile magazines, Kia was the car brand with the highest rise on the European market for the past years. If Mattin does the great work we are all used to, chances are that Lada will become more successful than ever!
Naturally, Steve Mattin alone cannot accomplish this daring task, yet the support of Nissan-Renault’s alliance might make a major difference! Meanwhile, we are anxiously waiting to see what design change will Lada suffer.